A successful cow/calf season starts long before calving, and the right mineral program is one of the most impactful investments you can make in herd health and reproductive performance. This early spring, Farmers Coop Society is excited to offer booking specials on Purina® Wind and Rain® minerals, giving producers an opportunity to build a high-quality mineral program heading into calving.
Whether you’re preparing for calving, focusing on herd fertility, or building a year-round nutrition plan, these early-season savings are designed to help you get ahead while lowering costs.
Why Mineral Matters: The Three “Abilities” Behind a High-Performing Mineral Program
High-quality mineral nutrition is essential for reproductive success, calf vigor, immune strength, and overall performance. Purina’s Wind and Rain® line is built around the three key “abilities” that set a superior mineral apart:
1. Bioavailability
Minerals are only valuable if the animal can use them. Purina uses research-proven, highly bioavailable mineral sources to support:
- Reproductive tract recovery
- Colostrum quality
- Immune function
- Calf development
Producers should consider Purina® Wind and Rain® ProCycle® or Wind and Rain® mineral with Avail4® 60–90 days prior to calving and through breeding, then transition to other Wind and Rain® formulas throughout the year.
2. Palatability
Cows must eat mineral consistently and at target intake levels to see results. Purina is the only brand with documented proof across hundreds of thousands of head demonstrating:
- Consistent 4 oz/day intake on loose mineral
- Consistent 6–8 oz/day intake on tubs
Consistent intake = consistent performance.
3. Weatherability
Mineral is often at the mercy of the elements. Wind and Rain® features Storm® technology for reduced waste from wind and moisture, preventing bricking, caking, and blow-out.
Weather-resistant mineral = more of your investment going into your herd.
Plan Ahead With Early Booking Specials
Starting January 19, FCS will offer spring mineral booking specials to help producers secure:
- Competitive early-order pricing
- Reliable product availability heading into calving
- Access to a mineral program backed by decades of research and field-proven results
Details will be announced soon—visit with your beef specialist to begin planning your 2026 mineral program.
Join Us This Winter
We encourage all producers to attend our winter grain and cattle meetings on February 17, where we’ll cover mineral planning, intake management, and how to select the right product for your herd goals. It’s a great opportunity to ask questions and take advantage of early-season savings.
Ready to Start the Conversation?
Contact your FCS beef specialists to begin planning your spring mineral order starting January 19.
- Katia & Al – Beef Specialists
- Or reach out to your local FCS location for more details.
Let’s make 2026 a strong year for healthy cattle, productive cows, and high-performing mineral programs.