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You all have experienced intake loss due to heat and humidity. Have you ever wondered what that intake loss is costing you? We can help you put a dollar value on the resulting loss of performance.

The cattle industry has lost as much as $369 million in a year due to heat stress. You reduced the effect of heat stress by putting cattle under roofs or shades. That investment was a major step in taking death-loss and long-term performance loss off the table. Taking radiant heat stress from direct sunlight was a very important step to maintaining summer intake. But cattle still lose intake drastically due to metabolic heat. This heat cannot escape due to hot outside temperature, relative humidity, low wind speed, and proximity to pen mates. For about $11 per head, you can significantly reduce the severity and duration of intake loss this summer. By feeding our Heat Abate product every day all summer long you’re always in front of the next hot spell. Purina Heat Abate addresses the core issues of intake loss - leaky gut, reduced microbial populations, and lagging fermentation.

You prefer to target feed this product surrounding a heat event? Timing is everything. With the humidity levels we see in Iowa we know that heat stress is incremental and begins at about 82 degrees. We need to get this product in the gut at least 48 hours before the heat event begins, continuing at least 48 hours after the heat event has passed. Getting product on your farm now will prevent scrambling for it after heat stress has already begun.

These are likely the most expensive cattle you have ever fed. We can help protect their performance and return this summer. Give us a call today and ask us about Purina Beef Abate.