Agriculture is changing faster than ever, and so are the needs of today’s farmers. To keep pace with new technology, emerging opportunities, and evolving customer expectations, Farmers Coop Society is introducing Advance+, a new way of engaging with forward thinking farmers, focused on moving agriculture and our members forward.
Advance+ is the next evolution of FCS’s precision agriculture efforts. It replaces the long-standing Site Specific Ag (SSA) brand while continuing to offer the trusted services producers rely on today, including data management, precision equipment, agronomic tools, consulting, and on-farm support. What’s new is the expanded scope and vision behind the brand.
With Advance+, FCS is broadening its focus beyond traditional precision agriculture. The Advance+ team will work across the agronomy team to connect customers with both current and future tools shaping the industry. This includes expanded use of data and technology, exploration of AI-driven solutions, stronger industry partnerships, and new opportunities around customer and cooperative market access.
The Advance+ team is made up of experienced professionals who work directly with farmers at the farm gate, while also collaborating closely with FCS agronomic professionals. In addition to supporting customers, Advance+ will serve as a key internal resource, helping FCS more quickly develop expertise, evaluate new tools, and drive meaningful change across the cooperative.
Looking ahead, the team will place added emphasis on farmer collaboration, on-farm trials, supplier connections, innovation storytelling, and outreach to local and regional end users. These efforts are designed to help customers adapt, stay competitive, and capitalize on new opportunities.
The launch of Advance+ also reflects a deeper investment by FCS. The cooperative is committing additional time, resources, and people to these focus areas by adapting existing roles and adding new expertise to support the long-term success of the brand.
Advance+ represents FCS’s commitment to moving faster, thinking broader, and delivering forward-looking solutions, while staying grounded in the cooperative values and trusted relationships our members expect.
